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East Hampton, NY--London Jewelers has opened a new Rolex boutique at 28 Newtown Lane in East Hampton. According to Watch Collecting Lifestyle, the space showcases Rolex's full range of watches in a two-level setting.

The space is designed with American Walnut wall panels, parquet flooring, and beige and cream tones, with green accents that reference Rolex's brand color. Display cases feature beige leather and bronze detailing, with natural light and custom fixtures inspired by the Cyclops lens.

According to the report, the boutique incorporates local cultural references, such as artwork of East Hampton's Hook Windmill, along with books from the World of Rolex collection. Private and semi-private consultation areas are included, and a second-floor terrace overlooks a landscaped garden, creating space for events and client gatherings.

The report adds that the design aims to combine brand identity with the community setting.

Mark and Candy Udell, CEO and President of London Jewelers, said, "We are privileged and grateful to have partnered with Rolex for over 50 years on Long Island."

"It is truly our greatest honor to be part of the Rolex family with the opening of this unique boutique in one of the most prestigious communities in the world," they added. "This moment marks a true milestone for us."

The East Hampton store carries Rolex's complete collection, with each watch certified by COSC and tested to Rolex's Superlative Chronometer standards.

The report notes that Rolex continues to design and manufacture most of its components in Switzerland, with more than 600 patents registered in its history and a fifth production site planned for 2029.

Learn more in this report by Watch Collecting Lifestyle.