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Geneva, IL--Watches are increasingly being seen as more than just timekeeping tools, according to a report by Shaw Local. The retailer, in the report, noted that customers often view watches as personal statements, companions for daily life, and in some cases, heirlooms passed through generations.

[Image via iStockphoto.com]

According to the report, the store's watch selection process is a collaborative effort designed to cater to a diverse range of tastes. Styles range from bold and modern to classic and understated, ensuring that customers can find pieces that align with their personal style.

The post highlighted that gold has become a dominant trend. From subtle detailing to full gold-tone designs, the warm appeal of the metal continues to attract customers. The acceptance of different watch sizes is another notable shift, moving away from a one-size-fits-all standard. Buyers now prioritize choosing a size that matches their wrist, personal style, or specific occasions.

State Street Jewelers also noted that with smartphones handling routine timekeeping, many shoppers now approach watches primarily as fashion accessories that represent mood or self-expression.

For those purchasing their first watch, the report recommended trying it on in-store, checking it in a full-length mirror, and ensuring it feels comfortable. “A watch should be something you enjoy putting on, not just something you check throughout the day,” the retailer stated, as per the report.

When selecting a watch as a gift, the report advised making the process a shared experience. While picking out a piece for someone can be thoughtful, inviting the recipient to choose their preferred watch often leads to a more meaningful purchase. State Street Jewelers also recommended asking about exchange and refund options to ensure flexibility and satisfaction.

Learn more in this post by Shaw Local..