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“Love Gold” Brand Drives Millennial Consumers Into Stores | June 05, 2013 (0 comments)
Las Vegas, NV--The World Gold Council's new Love Gold brand campaign is focused on making gold jewelry hip and relevant to younger consumers. Sally Morrison, director of jewelry for the Council, discusses how Love Gold's marketing speaks to Millennials in a language they understand, and seeks to drive this digital generation back into jewelry stores. The move to Couture this year also supports the brand's higher-end positioning. Watch the video here.