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New York, NY--Luxe Software, a provider of cloud-based operating systems for jewelry stores, said Thursday that it secured $2 million in seed funding, led by Bienville Capital, to fuel the company’s next stage of growth. In addition, the company appointed startup veteran, Val Katayev, as CEO, adding him to the board of directors.

Luxe Software in a statement said the $2 million in funding will be used to accelerate product development, enhance customer experience and expand Luxe’s footprint within the jewelry industry. The company’s software suite combines POS, CRM, analytics, seamless communication tools, and inventory management, helping jewelers streamline operations and improve customer engagement.

“We built Luxe Software to address the specific pain points of jewelry retailers, combining deep industry knowledge with the services jewelers need in order to succeed,” said Amiraj Dhawan, founder & CTO of Luxe Software. “With Val at the helm and this fresh capital, we’re poised to expand our footprint and enable more jewelers to digitize their businesses, strengthen customer relationships, and drive more revenue."

Val Katayev is described in the statement as “a seasoned entrepreneur with an impressive track record of founding and scaling multiple successful ventures.” He has led companies in multiple industries including jewelry, AdTech, FinTech, mobile and music. He is also the founder & CEO of Jocalio Group, a company that provides software solutions to independent jewelers. Katayev will continue as CEO of Jocalio while taking on the leadership role at Luxe Software and joining its board of directors.

“Jewelry retail is an industry ripe for technological transformation,” Katayev said. “Spending time in this market for years, it has become clear to me that jewelers require a unified solution that operates economically within the cloud. We exist in a digital-first world; new efficiencies will optimize inventory and elevate the customer experience for jewelry stores of any size.”