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Marvel X Pandora Collection Attracts Fans Through Online Challenge February 22, 2022 (0 comments)


New York, NY—Wear your movie heroes on your wrist, and be part of their mission to save the universe, as the first ever MARVEL x Pandora collection, a new collaboration between the jewelry brand and the Marvel Cinematic Universe, dropped February 17, and invites fans to participate in an immersive online experirence. Image: IronMan charm

MARVEL x Pandora is inspired by the iconic characters from the MARVEL Universe who teach that real heroes use their strengths to make a difference. The collection features charms that represent each of The Avengers with incredibly intricate designs that symbolize both their personalities and their values. 

MARVEL x Pandora's Black Panther charm, above, and The Hulk, below.

Working closely with MARVEL artists to truly capture what each hero stands for, Pandora's craftsmanship and use of metal, texture, and highly detailed enamel work realistically recreates the heroes' suits for a true likeness, while an engraving of each character's signature phrase encapsulates their strengths in just a few words.

Filippo Ficarelli and Francesco Terzo, creative directors of Pandora, said, "We were fascinated by The Avengers' heroism, strength and vulnerability. These heroes encourage us to use our voices and harness our powers, without hiding our weaknesses, to create the world we want to see. Celebrating what you stand for and voicing the things you love is what connects the Marvel and Pandora universes."    

To celebrate the collaboration and collection launch, Pandora taps into fans’ passion for gaming and brings a unique new digital experience to life in an innovative way to connect with both the world of collecting Pandora charms and the legendary Marvel Cinematic Universe. In this immersive challenge inspired by the iconic films, fans must assemble a team of heroes to take on a multi-level mission to save the universe.

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