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New York, NY--Actor Michael B. Jordan is fronting the second campaign for David Yurman’s Chevron collection, which features diamond chains, pendants, and signature accessories. According to Variety, this marks the continuation of his relationship with the jewelry brand following his debut in their first luxury men’s collection last spring.

[Image via David Yurman/Facebook]

Jordan explained that he typically gravitates toward chain necklaces and bracelets for both everyday and red carpet looks. “One of my favorite pieces currently is the Chevron Woven Bracelet. The use of nylon and gold is really unique and has made it a staple piece in my wardrobe,” he told Variety.

Jordan noted its versatility in discussing the collection: “The Chevron collection is timeless and easy to work into your evolving style, whether you’re chilling at home in sweatpants or going out.” For more relaxed days, he prefers the standard Chevron Woven Bracelet, while for events he opts for the version with pave diamonds paired with the Chevron Band Ring.

Jordan’s stylist, Jason Bolden, added that he was “particularly excited about the Spring 2025 project because of its message and the Chevron collection’s versatility,” Variety reported.

Jordan also reflected on his long-standing relationship with jewelry, recalling that his interest began in middle school when he got his ears pierced and later evolved as he experimented with fashion. He mentioned that the David Yurman Chevron Tags have become a constant accessory for him.

The campaign highlights Jordan’s affinity for jewelry that complements his dynamic style, bridging everyday wear and red carpet appeal, Variety noted.

Check out the report by Variety for more.