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MISSION: SALES Mag. OCT-NOV ‘23: In Depth Report on Selling to Affluent African American Families + Much More October 23, 2023 (0 comments)
Merrick, NY--The Centurion's MISSION: SALES Magazine October/November issue has mailed to top jewelry retailers nationwide and is now available to the industry for on-line reading and download.
Leading off this issue is an in-depth, 16-page report on selling to the Affluent African American Market. According to a recent report from the MVEye and Stephanie Coleman, publisher of Tré Magazine, Affluent African Americans are highly interested in buying fine jewelry, Learn all about this exciting and influential market here. The piece starts on page 22.
Side By Side Selling, KPI's, More
Next, we get into the collaborative (with the customer) concept and execution of Side By Side Selling with an article by The Centurion Store Design Columnist Leslie McGwire on Page 50.
What are the currently important “numbers” to focus on to keep a jewelry store successful are the subject of A Fresh Perspective on KPI’s by The Centurion Contributor Megan Crabtree on Page 52.
And what would a Fall selling season issue be without sales and marketing advice for Black Friday in an article entitled Unique Black Friday Marketing Tactics to Rise Above Rivals, beginning on Page 54.
Technology is in every moment of everyone’s day, so our article entitled Mastering Jewelry Sales on Facebook Live: 6 Pro Tips will come in handy as you consider whether or how much you should be using this popular tool to raise the sales bar on Page 56.
The Feature section finishes with an article full of success advice on the new store launch, entitled Blueprint for Successful Store Launch: 10 Potent Marketing Techniques. After all, isn’t this what great jewelry retailers often strive for? It’s on Page 58.
And don’t forget to browse the exciting jewelry in our Hot Sellers section on Page 60 and the beautiful ads throughout the magazine from our supporting designers, manufacturers and service companies who make MISSION: SALES Magazine possible.
A Shout Out To IOur Advertisers
Thank you to our advertisers detailed below with links to their websites for making The October/November 2023 issue of MISSION: SALES Magazine possible:
AG COLOR | ASHI COUTURE | ALLISON KAUFMAN | BENCHMARK | BLEAU NEW YORK | DILAMANI | EPOQUE JEWELRY | GUILD+FACET | GUMUCHIAN | GOSHWARA | JACK ABRAHAM | JEWELS BY JACOB | KABANA | LIKA BEHAR COLLECTION | LUXURY DISPLAY GROUP | MARIKA DESERT GOLD | MERCURY RING | SAMUEL B. | SMILING ROCKS | SOLO COLLECTION | STEVEN ROYCE | UNEEK | UNITED PMR | VLORA | WILLOW DIAMONDS
