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Neiman Marcus Showcases $100 Million in Jewels and Timepieces at Bejeweled Ball October 24, 2024 (0 comments)
Los Angeles, CA--Neiman Marcus hosted its second annual Bejeweled Ball at Chateau de Laurel in Beverly Hills, presenting over $100 million worth of high jewelry and rare timepieces.
According to a news release, the event showcased collections from five luxury brands—Buccellati, David Webb, Piaget, Rahaminov Diamonds, and Messika—along with a selection of vintage watches.
Buccellati featured intricate gold designs with diamonds, while David Webb displayed enamel pieces with emeralds, diamonds, and peridot. Rahaminov showcased flawless diamonds, and Piaget highlighted jewelry alongside high-end timepieces. Messika combined modern design with classic elements. Additionally, vintage watches from Patek Philippe, Rolex, and Cartier were displayed.
In the release, Lana Todorovich, Neiman Marcus' Chief Merchandising Officer, said the event was an opportunity to highlight the brand's curated partnerships and deepen customer relationships. "We are especially thrilled to expand this year's assortment to include both men's and vintage timepieces, further enhancing the exclusivity of the assortment," Todorovich said.
The Bejeweled Ball aligns with Neiman Marcus' broader marketing strategy, drawing from the Bejeweled Book, an annual publication that showcases exclusive pieces. The 2024 edition features 143 items, including over 1,100 carats of diamonds. Nearly half of the collection is exclusive to Neiman Marcus or one-of-a-kind.
Nabil Aliffi, Chief Brand Officer, noted in the release that the event reflects Neiman Marcus' focus on offering unique customer experiences.
The multi-day celebration, part of the InCircle loyalty program, concluded with the Bejeweled Ball, where attendees explored room installations by participating brands. The event featured Buccellati tablescapes, Lalique glassware, and Wolf safes in the lounge, with event production by Figue+Co.
Executives from the participating brands, including Luca Buccellati, Mark Emanuel of David Webb, Valérie Messika, and Greg Weeter of Piaget, were in attendance.
Learn more in this news release.
[Images by Neiman Marcus via PR Newswire]