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Carouge, Switzerland--Join Serge Maillard, Publisher & CEO of Europa Star, and Stephen Foskett, Publisher of Grail Watch, as they tell the stories of the events that changed the watch industry. Click below to hear the debut podcast of The Watch Files with Grail Watch.

Episode 1: The Day Gérald Genta Challenged the Watch Industry. On November 7, 1984, the watch industry was stunned as famed jewellery designer Gérald Genta unveiled a line of fine watches styled with Mickey Mouse, the Pink Panther, and Popeye. The industry had never before mixed pop culture with haute horlogerie, and the outcry forced Genta to abandon the Montres et Bijoux trade fair. Was it really so bad? Shouldn't they have known this would happen?

CLICK HERE TO LISTEN NOW.
https://anchor.fm/the-watch-files