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NYC Jeweler Catbird Introduces Digital Gifting With GiftNow Platform November 30, 2020 (0 comments)


Brooklyn, NY—Catbird, a New York-based jewelry retailer and designer has taken online holiday shopping one step further: by allowing the giver to send the recipient a digital gift or gift card they can exchange or modify before the item ships. Catbird has three physical stores in New York City: two in Brooklyn and one in Soho in lower Manhattan, temporarily closed for the COVID pandemic. The retailer--a woman-owned and operated member of CFDA, No Dirty Gold, and certified Made In New York--emphasizes ethically-sourced and produced products from a multitude of independent jewelry designers, and also manufactures its own line in its Brooklyn studio. Image: Catbird's design studio in Brooklyn. reports the retailer is using Loop Commerce’s GiftNow platform to streamline, personalize, and enhance the gift-giving experience. From the article:

"We founded Catbird to bring joy to our customers, help them select the most special pieces and create a truly personalized shopping experience. We are focused on expanding our online gifting and wanted a technology partner who could keep those attributes intact through digital gifting; that is why Loop Commerce was such a strong fit for us," Rony Vardi, founder of Catbird, said in [a] release. "GiftNow elevates our virtual styling and gifting service by enabling digital product gifting and providing digital gift cards that meet our customers' needs. It also enables the same shopping experience they've come to expect in our physical storefronts."

The GiftNow platform is available for a variety of retailers. Participating pieces on the Catbird site feature the GiftNow button next to the “add to cart” button.

Catbird also incorporates a strong charitable component to all its sales. “At least 1% of all sales year-round are donated to nonprofits aligned with our core beliefs of equality and helping others,” says its website. Since its founding in 2004, the jeweler has given away over $828,000 to various nonprofits, and its charitable efforts are a key focus of its website, with a growing chart of all its funding and listings of each individual organization and the amount donated to it featured on the site. A full listing of recipients and amounts is available here. A portion of winter sales this year will be given to Food Bank For New York City and Color of Change, an online racial justice organization. 


Some of the many charities Catbird supports, above. Owner/founder Roni Vardi also penned this letter pledging to support and promote Black artists and businesses following the killing of George Floyd earlier this year.

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