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Aspen, CO--Oliver Smith Jeweler has opened new watch boutique in partnership with Swiss watchmaker, Omega. The boutique’s opening is timed Aspen’s busy summer season and ahead of the return of Watch Week Aspen in early August.

Located at 400 East Hyman Avenue, the new boutique is set against the backdrop of Aspen’s luxurious shopping and cultural scene.

“We’re thrilled to bring this new Omega experience to Aspen,” said Oliver Smith, founder and president of Oliver Smith Jeweler. “This boutique is a natural next step in our mission to bring the world’s finest watchmakers to Aspen and further affirms the town’s growing reputation as a destination for watch enthusiasts.”

The boutique’s opening is timed ahead of key Aspen summer events, including the Aspen Food & Wine Classic, June 20-22, and the second-annual Watch Week Aspen, August 7-10, the watch enthusiast event co-founded by Oliver Smith Jeweler that encompasses a week of boutique crawls, brand experiences, mingling and watch-focused festivities.

The Omega Aspen boutique is a new addition to the Swiss watchmaker’s global network of luxury retail destinations, underscoring the brand’s continued investment in the western U.S. market. Guests will be able to explore a curated selection of Omega’s timepieces, including models from the Seamaster, Speedmaster, Constellation and De Ville collections. Visitors to the Aspen Omega boutique will also be among the first to see the new 30mm Aquaterra, which recently debuted.

The boutique reflects Omega’s distinctive design codes, including its signature Omega red displays and immersive experiences that celebrate the brand’s legacy of precision, innovation, and contemporary style.