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Pittsburgh, PA--Orr's Jewelers has opened a new flagship showroom in Pittsburgh's Strip District, replacing its Squirrel Hill store. The third-generation business, founded in 1952, now operates in Sewickley and the Strip District.

[Image via Orr's Jewelers/Facebook]

According to a report by Watchpro, the new showroom is located in the Smallman building, a former warehouse with 22-foot ceilings, large windows, and exposed brick and steel. The report stated that the space offers more than 8,500 square feet for jewelry and watch brands, including Cartier, Omega, Jaeger-LeCoultre, Panerai, IWC, Breitling, Oris, and Bell & Ross. Rolex continues to be represented only at the Sewickley store.

Co-owners David and Marcia Gordon and their daughters, Aliza and Leslie, said the new location is intended to support long-term growth. Per the report, Leslie Gordon described the Strip District as an area with a strong base of young professionals and a growing tech presence linked to Carnegie Mellon.

After a soft opening, the Gordons reported early customer turnout above expectations. The report noted that visitors have compared the scale and layout of the space to stores in larger U.S. markets. Aliza Gordon said branded sections within the showroom have been well-received since opening.

The report highlighted Omega's role as the anchor watch brand for the new location, expanding the company's overall assortment across its two stores.

Read more in the Watchpro report here.