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New York, NY--VEER, a supplier of natural diamonds and jewelry to retailers, has appointed Pat Henneberry as head of Business Development. With her extensive experience and achievements in the jewelry industry, Henneberry will play a crucial role in driving VEER's growth and enhancing its brand presence, the company said in a statement.

Henneberry brings more 35 years of experience, having held leadership positions overseeing the sales, training and marketing teams with companies such as Hearts On Fire, Forevermark, Diamond Promotion Service and JCK. Throughout her career, she has been a trusted voice in the industry, fostering relationships with international leaders and contributing to the success of multiple luxury brands, including DeBeers' iconic "A Diamond is Forever Campaign.” As founder and CEO of “The Jewelry Coach,” Henneberry's entrepreneurial spirit and innovative mindset have made her a sought-after diamond industry expert and thought-leader and she is widely recognized as a passionate advocate for natural diamonds, continually striving to sustain demand through compelling initiatives, VEER said in a statement.

“Her track record of innovation, execution, leadership excellence and team development is remarkable. She has consistently delivered high growth and is a world-class leader. We are thrilled to welcome her to VEER,” said Kaushal Shah, CEO and founder of VEER.

“After over three decades in the diamond and fine jewelry industry, I am thrilled to join a company that guarantees strict ethical standards and a customer-centric focus,” Henneberry said. “VEER is a company that retail partners respect, trust and enjoy doing business with. As I reached out to VEER's retail partners to inquire about their experiences, I received overwhelmingly positive reactions and utmost respect for Kaushal was evident. I heard amazing stories about seamless transactions, their admiration for the New York team, and how VEER embodies qualities such as flexibility, creativity and ease of doing business.”

VEER will be showcasing the collection at booth 14065 within the Bridal neighborhood at the JCK Show in Las Vegas from June 2-5, 2023, held at The Venetian Expo. Retailers interested in scheduling an appointment with Pat Henneberry can contact her directly at pat@veer.diamonds. For more information about VEER and its offerings, visit the website at https://veer.diamonds/.

VEER offers an assortment of consistent core diamond programs, diamond anniversary bands and bridal jewelry pieces as well as natural diamond stud earrings up to 10 carats in total weight. VEER is a vertically integrated and family-owned natural diamond company, and every diamond goes under strict quality control.