New York, NY—Across all industries, consumers are increasingly demanding to purchase from brands with transparent and responsible practices. To that end, Platinum Guild International USA is taking the step to provide jewelry manufacturers and retailers with the knowledge and insight to meet this demand.
PGI’s new ‘Platinum Beyond the Bench’ program is the latest in its e-blast series. The program, in partnership with the World Platinum Investment Council, is focused on educating jewelry retailers, but the educational information provided can also be used when working with consumer clients. The series will give readers a closer connection to platinum, a better understanding of how precious the material is, and much it’s valued in a variety of industries beyond jewelry.
For instance, a recent edition focused on platinum bullion products, specifically Platinum Eagles, the United States Mint’s official platinum bullion coins. Future editions will cover advancements in fuel cell technology, healthcare, and investing in platinum, among various other topics.
Jill Moynihan Helsel, PGI-USA’s marketing director, said, “Now, more than ever, the jewelry public needs authentic, transparent, and organic content to consume. Consumers want to be in the know, and these easily-digestible snippets around platinum are educational, informative, and easily integrated into conversations sales associates have with their clients.”
PGI-USA president Jenny Luker added, “We are continuously looking for ways to further develop the platinum conversation, both with our retailers and, in turn, to the end consumer. By offering platinum facts and information on a macro level outside of jewelry, it provides retailers with additional insight into the metal’s alternative uses, shines a light on platinum’s value, and provides a broader context for appreciating the most precious of metals.”