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New York, NY--Platinum Guild International USA is announcing the relaunch of its trade-focused e-learning and resource website, PlatinumLearning. The website was recently redesigned for enhanced organization, focusing specifically on user experience and interface, and allowing the page to grow with resources for PGI USA’s trade partners.

Visitors can easily navigate across four main elements of the site:

• Online Sales Training: This mobile-friendly section allows users to engage with various video modules at anytime, anywhere. The courses, which are less than four minutes each, are packed with practical and useful information that can be immediately implemented. Sales professionals will be able to translate platinum’s unique qualities into specific benefits that will resonate with their consumers, thus yielding an increase in sales.
• Technical Education: Powered by GIA Quality Assurance Benchmarks, the section assists with the design and manufacturing of platinum jewelry. Specifically, the focus is on four key areas of Ring Sizing, Finishing+ Polishing, Assembly + Setting, Tools + Metal Identification. 
• Downloadable Content: A treasure trove of educational information, ranging in topics from website content, including buying guides, care instructions and insurance options, social media content, and a vast assortment of visual assets, including banner images and other website graphics. All content is free of charge to use, with appropriate platinum messaging, and will helpexpandthe metal education pages on retailer and designer websites. 
• Resources: A library of updated consumer research that bridges the gap between jewelry trade and consumers, including Gen-Zers and Millennials. Also included is information on marketing and social media best practices that can be easily adapted by retailers to use on their own platforms. 

“We pride ourselves on being an easily accessible, of-the-moment information resource for the entire jewelry industry,” says PGI USA’smarketing director, Jill Moynihan Helsel. “This role has never been more important given the fast trajectory towards digital that the pandemic has caused. It is our goal to provide useful, timely, relevant information and tools to meet the needs of various sectors of our industry as they adapt to these new times.” 

For additional information on PlatinumLearning.com or assistance with content needs, please contact Mackenzie Keefe, PGI USA’smarketing coordinator, at mkeefe@pgiglobal.com.