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Valenza, Italy—PICCHIOTTI, the Valenza-based Italian high jewelry brand, has launched a newly designed, fully dynamic website. Built on a cutting-edge platform, the user-friendly design will convey the 54-year-old brand’s unique heritage, its impeccable craftsmanship and its beautiful creations, with special emphasis on the successful, patent-protected Xpandable™ Collection (image). The constantly updating site will also feature an interactive chat function, a GPS-enabled, search engine optimized and mobile-friendly storelocator,as well as options to contact a retailer or set an appointment for personalized assistance.

“After five decades of innovation and a fervent commitment to excellence, I can proudly say that PICCHIOTTI has become one of the finest jewelry manufacturing companies in the world,” says Giuseppe Picchiotti, founder. “With our beautiful and resourceful new website, we hope to tell the meaningful story of our brand and its heritage and to convey it in a very modern, user-friendly and tech savvy way. Our new retailer portal will help make our story easier for partners around the world to share with their best customers, as well.”

The launch of the new site will also commence a digital communication campaign. Partnering with ePlay, PICCHIOTTI will feature regularly scheduled posts on Instagram and Facebook, as well as a comprehensive digital and social advertising campaign to promote new collections, live events and special occasions. Retail partners will be welcome to use any of the content on their own social profiles or websites, and brand guidelines will be available to facilitate use of the materials. 

Soon, the site will also feature an all-new B2B section for direct and efficient interaction with retail partners. This special password protected portion of the website will serve as a portal for easy communication with retail partners. Buyers can request or check availability of specific pieces or process special orders. Marketing teams can easily access advertising/promotional materials for digital or print advertising, as well as social media posts.