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New York, NY--Platinum Guild International USA has announced the promotion of Kevin Reilly to senior vice president of the organization. Reilly has more than 30 years of experience in brand building, marketing, sales & customer relationship management. In his role at Platinum Guild International USA, Reilly is responsible for developing strategic partnerships with companies at all levels of the supply chain, formulating programs to help them build their platinum jewelry business.

Reilly also leads the organization’s education initiatives, including in-person and virtual sales training for retail sales professionals, technical education for bench jewelers. More recently, he has established relationships with academic institutions, such as Pratt Institute, Miami Jewelry School, and 92Y, to add platinum education to their jewelry studies curricula.

“Kevin’s contribution to this organization would be impossible to contain in a single press release,” said Jenny Luker, PGI USA’s president. “His endless passion for education, training, and relationship-building sets him apart from all others. Kevin is the ultimate platinum ambassador and PGI is beyond lucky to have him as part of our team.”

Reilly’s retail industry career highlights include a position with Macy’s Executive Training Program, VP of Sales & Marketing at Tache USA, and director of Customer Relations and New Business Development at Lazare Kaplan International. He is a frequent speaker at jewelry industry events with the mission of helping manufacturers and retailers to build a more profitable business with platinum.

Read the original press release.