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PlayHardLookDope: The Jewelry Brand Bringing Urban Culture and Nature Together on 1st Avenue February 28, 2023 (0 comments)


New York, NY--Manhattan's East Village neighborhood is set to welcome a new jewelry store, PlayHardLookDope, founded by Jon and Ebony in 2017.

[Image via EV Grieve]

The brand started with a humble fold-out table in a popup store on Herald Square before expanding to a flagship store in White Plains. Now, the company is ready to make its mark in the East Village, with a retail space on 1st Avenue between Second Street and Third Street.

EV Grieve reported that the store's signage has already arrived. Although the exact opening date is yet to be announced, the brand's website promises that customers can expect a wide range of natural stone jewelry for both men and women.

PlayHardLookDope is known for its designs inspired by urban culture and nature, featuring materials such as lava rock, tiger eye, hematite, and jade. With an extensive collection of bracelets, necklaces, rings, and earrings, the store is sure to become a popular destination for fashion-conscious locals and visitors alike.

Link to the report.

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