Carelle Launches New 'Disco Dots' Collection
New York, NY—Carelle announces the debut of its new Disco Dots collection for Fall/Winter 2017. The collection is inspired by the glamour and anything-goes attitude of the 70's and the Studio 54 disco era.
Founded under the leadership of award-winning jewelry designer Chana Regev, Carelle derives inspiration from the architecture and energy of New York City, creating jewelry for the confident, daring women of the world. Echoing this vision, Regev drew inspiration from the heyday of Studio 54 in Manhattan, explaining, "During the 70's-the scene was lively, glamorous and filled with inspiring women like Bianca Jagger, Jerry Hall and Elizabeth Taylor. I wanted to capture the style, the verve and the unabashed decadence of this era with designs re-imagined for the modern woman."
Disco Dots features rings, earrings, bracelets, and pendants with Mod-informed silhouettes crafted from Carelle's signature satin-polished 18k yellow gold, diamonds, and multi-color sapphires. Offered in a variety of sizes and retail price points from $1490 to $17,500. As with all Carelle collections, Disco Dots is hand-crafted in New York City from responsibly sourced gold and diamonds. The collection will be available in September, online at carelle.com and at select Neiman Marcus Precious Jewel Salons, Saks Fifth Avenue stores, and fine independent retailers nationwide.
Fantasy Football Inspires New Holiday Sales Boosting App for Jewelers
White Plains, NY—“The biggest challenge jewelers have today, especially where Millennials are concerned, is relevance,” says Jennifer Shaheen, retail technology expert and founder of Kepler12, the new development division of The Technology Therapy Group.
Shoppers are on their mobile phones about five hours a day on average, she says, and much of that time is spent playing games, of which “fantasy football” is particularly popular. The Fantasy Sports Trade Association reports that 33 million people play fantasy football each year, and approximately 6.4 million of those players are women. Fantasy football players also are overwhelmingly college educated and more than half earn $75,000+ annually.
“This is obviously a market of interest to jewelers,” Shaheen says. “When you add in the fact that fantasy football season seamlessly overlaps the critical holiday shopping season, we created The Finer Things Fantasy Football Game.”
To play the Finer Things Fantasy Football game, players compete to create the best team each week. Standings are determined by the results of real-world NFL football games, which happen three times a week over the course of a 17-week season. There are 17 chances to win for players, plus an opportunity to be the big season winner.
“That means players will be logging in more than 50 times to check their scores and adjust their teams,” Shaheen explained. “Players compete for prizes provided by the retailers. What a great way to showcase key merchandise and special offers during the shopping season!”
The Finer Things Fantasy Football Game is free for customers to play, and there’s no limit on the number of players. “Social games – the ones where players can invite their friends to join in the fun – are the most popular, especially among Millennials,” says Shaheen.
The Finer Things Fantasy Football Game is branded with a jeweler’s logo and provides industry exclusivity on a zip-code radius exclusive basis. To learn more about The Finer Things Fantasy Football Game, call 914-949-6092 or visit ftff.technologytherapy.com. Email: Jennifer@technologytherapy.com.
New Book Release: ‘A Reason to Chant - Jewelry Trade Edition’
Atlanta, GA— Millennials are passionate about their local charities and in supporting local business who make a legitimate, completely transparent effort to support those charities. A new book titled A Reason to Chant - Jewelry Trade Edition, by Rod Worley of Four Grainer LLC, will help jewelers can harness the power, passion, and influence of local 501(c)3 charities to grow their brick & mortar jewelry businesses.
The book takes readers step by step through the simple process of tying the amount of the store's charitable donation to the number of supporters the charity can send to the store to provide their contact information.
According to the author, an actual two-year result for one independent jewelry store shows 42% of the 732 people the program drove to the store were Millennials. Of those Millennials, 84% had never been to the store before. The 501(c)3 organizations sent out several email blasts to their supporters, raised awareness through their social media platforms, and often held meetings to rally support. In some cases, the local pastor addressed the congregation on several Sunday services; others caravanned supporters, some sent out flyers urging their group to come into the store to sign the book.
Worley cites the following benefits to the program:
Click here to order. The audiobook version is available on iTunes, Amazon, & Audible.com.