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New York, NY—Royal Chain has released its new Spring ’21 collection, in time for spring buying for Easter, Mother’s Day, graduation and the upcoming wedding season. 

This year’s collection is colorful, light, and easy to wear playing on trends taken from the fashion industry and social media influencers, plus extensions of last year’s best sellers. The collection includes lots of yellow metal, great layering pieces, new paperclip chains, colorful cords, and a nod to a 1980s classic, the herringbone chain. 

Royal Chain design director Phillip Gabriel Maroof developed the collection with his top designers in Italy, working remotely but helping bring Italian goldsmiths back to work after being impacted by the coronavirus pandemic last year.  

The pandemic also informs the collection’s design, as its effects on society expected to last for some time, particularly in the casual styling of work-from-home dressing. 

All items will be available for delivery to retailers in mid-March. View the full digital brochure here.