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Akron, OH—The challenges facing Signet Jewelers have been plenty in recent years. So why has its stock more than doubled in value over the past 12 months?

Signet Jewelers Limited (NYSE:SIG), the parent company of Jared, Kay, Zales, and other banners, has seen its share price rise an impressive 76% in about a quarter, and 124% in the last 12 months.

Related: What’s With Signet Stock? Various Investors Are Snapping It Up

This article from Simply Wall St. (via Yahoo! Finance) points out that although the longer term returns have not been as good—the jeweler’s stock price is only 4.8% higher than it was three years ago—and both its revenue and earnings per share declined last year, insiders are seeing something they like. One possibility is that it’s not a particularly volatile stock: overall, typically moving no more than +/- 11% a week, on par with the rest of the U.S. stock market over the past three months; and its longer-term volatility level has decreased from 16% to 11%.

Check out Simply Wall St.’s full analysis of Signet here.