Articles and News
Product News From Charles Garnier, Roberto Demeglio, Doves, and Le Vian May 13, 2015 (0 comments)
Charles Garnier To Raffle Off 18K Gold Apple Watch in Las Vegas
Los Angeles, CA—Charles Garnier will raffle an 18k yellow gold Apple Watch Edition ($10,000) at the JCK Las Vegas Show. The watch is the grand prize of a special Charles Garnier promotion. Two other Apple Watches also will be raffled at the drawing, which will take place June 1 at 2:00 PM in Charles Garnier’s booth, #52 in the Prestige Pavilion. Retailers do not need to be present to win. Image at left: a similar Apple Edition gold model from the Apple Store.
The second prize will be the Apple Watch 42mm stainless steel case with Milanese loop, and the third prize will be the Apple Watch 38mm silver aluminum case with white sport band. The only condition to enter to win one of the Apple Watches is simply to book a five-minute appointment to review Charles Garnier’s new Mesh Collection, featuring ideal cut hearts and arrows diamonds at the JCK Las Vegas Show.
“We are launching the first silver collection in the world with hearts and arrows diamonds, ” said Julie Franco, Charles Garnier vice president of sales. “Retailers might come to win the 18 karat Apple Gold Watch, but the real prize for a retail jeweler will be to carry our hearts and arrows diamond Collection in their store,” added Guy Benhamou, president of Charles Garnier.
For more information or to book an appointment, call (800) 722-3721, ext. 1, or (213) 892-0075, ext. 1, or email info@charlesgarnier.com.
Roberto Demeglio To Launch Aura Collection In Las Vegas
New York, NY—Roberto Demeglio will launch his new Aura collection of bracelets and rings designed to be the perfect summer accessory and beyond. Crafted in Italy, they are available in white, rose, and yellow gold color combinations. The flexible design makes the pieces easy to slip on, and the styling is appropriate for poolside-to-evening wear.
Pieces are available in more than 24 styles, priced from $228. All pieces come with a three-year warranty. A selection is shown here:
Doves To Reveal Major Ad Campaign In Las Vegas
Great Neck, NY—Doves by Doron Paloma is revealing a major ad campaign at this year's Luxury and JCK Las Vegas show. Fresh off a photo shoot with supermodel and brand ambassador Annie Gustafsson (below) in Miami's Design District, the campaign focuses on the brand's signature gemstones and their root in nature and architecture.
“As a company, we are always focused on what differentiates our jewelry from the rest. Our signature, unique color pieces serve as our brand icon. I wanted this ad campaign to reflect my background in architecture and love of nature, which inspires so many of our collections,” says Doron Paloma Hakimian, president and designer.
Retailers have full access to a powerful suite of marketing tools for print and digital, including model photography, still-life jewelry shots, commercial-ready videos, social media, and more. Stores who visit Doves’ booth (Lux121) in Las Vegas will have an exclusive opportunity to meet the brand’s ambassador, and have their pictures taken by a Sports Illustrated photographer, live at the booth.
A long version of the ad, above, and a wide banner version, below.
For more information on the campaign, and to schedule a Luxury/JCK meeting, visit www.dovesjewelry.com
Le Vian To Launch Latest Collections of Timepieces at Luxury and JCK
Great Neck, NY—Le Vian announces a new direction for its women’s timepiece design. After 18 years designing watches—the first 16 of which were devoted to creating limited edition designs—the company has revamped its overall strategy to include designs priced from $1,000 to $5,000.
“We are reinventing the fine jewelry timepiece,” says Eddie LeVian, designer and CEO. “In our capacity as designers of the world’s best selling brand of fashion diamond jewelry, and the exacting eye of a jeweler, which we use to distinguish ourselves as a lifestyle brand, we have the pulse of the trends from the red carpet to Main Street. We are now applying this expertise to our timepiece division.
“Our goal is to make chic diamond timepieces which are affordable and combine our expert innovative design and color," Le Vian continued. The brand is known for its colored diamonds and gemstones as well as different colors of gold. “We complement the gems in our timepieces in the same manner as our jewelry with flavors of PVD coated steel like Chocolate, Vanilla, Honey, Blackberry and Strawberry. This application of color, combined with diamonds and innovative design concepts makes them very wearable,” says LeVian.
The collection features colors, straps and dials mirroring the patterns, materials, and designs in the brand’s jewelry, scarves and bags.
“Our goal is to better serve our loyal collectors who desire jewelry that tells time, and who crave pieces that are sleek, curved and sexy, not just a scaled down version of a man’s watch,” says LeVian.