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Product News: Perfect Fit Ring Keeps Stone Upright; Oscar Heyman’s Moonstone Earrings May 31, 2017 (0 comments)
New ‘Perfect Fit’ Technology Keeps Rings Sitting Upright
New York, NY—The average engagement ring has gotten bigger, both in size and cost. According to the 2015 bridal study conducted by The Knot, the average cost of a ring is up 17% from 2011 and its center stone—whether diamond or color—has gained weight. And as many women know, the bigger the stone, the more likely the ring is to slip off to one side.
The rise in bigger engagement rings comes from both huge celebrity engagement rings that women want to emulate, and the rising popularity of colored gems, which typically have bigger proportions than diamonds in an engagement ring. Now
Perfect Fit, by New York based company Just Perfect MSP, is a patent-pending design solution that is technologically crafted, engineered, and applied to the shoulders and shank to keep the center stone—the focal point of the ring—positioned on top of the finger. With additional weight at the bottom of the shank and an ergonomic sculpting of the ring profile, the advanced design of Perfect Fit offers brides a comfortable, wearable, and secure option to keep their ring perfectly positioned. Additionally, all Perfect Fit rings are made in the USA of conflict-free diamonds and eco-friendly gold.
Perfect Fit will debut at the JCK Las Vegas Show in the Just Perfect MSP booth (Bayview/Bridal 61036). The Perfect Fit show package will provide retailers with six rings, three each of the consumer-best-selling engagement ring styles and coordinating wedding bands. These can be easily interchanged and matched to create three sets. All wedding bands fit easily and snugly up against each engagement ring. Retailers who purchase the show package will also receive:
- Convenient seasonal dating terms
- Free display that compliments most retail décor
- Store duratrans to create awareness
- Sales brochures for in-store support and to drive sales
In addition, the “associate-friendly” display will contain a cue card of features and benefits to aid with selling at counter, as well as a retail price guide located in the bottom of the display, so that pricing can be immediately discussed with consumers at the point of sale.
Engagement ring mountings will accommodate round or princess center stone shapes in sizes from 0.50ct – 2.50ct. The company, whose specialty is customization of order, will be able to fulfill requests in a wide variety of metals, diamond qualities/colors, and colored gemstone combinations expeditiously, within five business days.
Retailers wishing more information or to make a show appointment should call Donna Karnicki at (877) 201-0005.
Oscar Heyman’s Moonstone And Sapphire Earrings
New York, NY—Oscar Heyman is debuting these platinum moonstone sapphire diamond earrings with 10 moonstones in assorted shapes, 36.50 ctw., 12 round diamonds, 0.44 cts., and two round sapphires, 0.65 ctw. Retail, $48,000. Visit the brand at the upcoming Couture Show.
