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Protection With A Purpose: New Masks To Benefit Jewelers For Children June 10, 2020 (0 comments)


New York, NY—As businesses nationwide reopen after the coronavirus pandemic shutdown, masks are going to be a new reality. Since jewelers and their employees all will need to wear one, it might as well do double-duty.

Such was the recent brainstorm of business partners Abhay Javeri of SDC Designs and Scott Rauch of SHR Jewelry Group. Javeri, a board member of Jewelers For Children (JFC), realized the organization will be challenged this year to maintain the level of support it has consistently provided to children in need. The two realized they could tap into their extensive manufacturing resources to procure masks and give back to JFC at the same time. 

After a quick call with JFC executive director David Rocha, they agreed to partner on this initiative.

“Everyone is going to need access to masks as our industry follows guidelines set by the CDC,” says Rauch. “Partnering with Jewelers for Children on this just made sense to help them continue their mission and fundraising efforts which the industry has strongly supported year after year since 1999.” 

Javeri and Rauch reached out to Michael Langhammer and Cora Lee Colaizzi at Quality Gold, also longtime supporters of JFC. Langhammer agreed to handle fulfillment of the orders and assist in promoting the availability of JFC masks within the industry.   

The masks are made from three layers of black cotton with the JFC logo in its signature colors. They are washable, breathable and reusable, and come with an optional filter insert. 

Jeweler cost is $20.00 for a pack of five masks. A two-pack of filter inserts is an additional $1.00 charge.  JFC will receive 20% ($4.00) from the purchase of each bag of masks. Orders are due by June 15th; complete the order form here and return it via email to

Disclaimer: The CDC’s cloth face mask webpage recommends multiple layers of fabric and also lists a single-ply option. A mask helps contain respiratory droplets and micron particles. These masks should not be used (1) in any surgical setting or where significant exposure to liquid, bodily or other hazardous fluids, may be expected; (2) in a clinical setting where the infection risk level through inhalation exposure is high; or (3) in the presence of a high intensity heat source or flammable gas. Manufacturer and sponsors make no warranties that use of the mask is intended to replace other recommended measures to stop the community spread of COVID-19, such as social distancing, washing your hands and refraining from touching your face.  Follow the latest advice on the CDC website and your own healthcare professionals as to how best to keep yourself safe.

Separately, Jewelers For Children has teamed up with the Rapaport Group to try and raise $100,000. Under a program titled “Double Down For The Kids,” Rapaport will match the first $50,000 donated to Jewelers For Children.

“This initiative is a great opportunity for members of the jewelry trade to have their donations
doubled. While we recognize these are challenging times for the industry, it is even more
challenging for children at risk,” said Debra Puzio, JFC board chair. “We encourage everyone to donate to JFC at this critical time. Now, more than ever, we must keep our commitment to the children.” Visit or

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