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Rochester, NY--Diamond wholesaler, RDI Diamonds, has partnered with Lavalier Personal Jewelry Insurance, available exclusively to “RDI’s Select Retailers.” Through this partnership, RDI retailers can introduce their customers to Lavalier’s personal jewelry insurance, already used by major national brands including Kay Jewelers, Zales and Jared.

“At RDI, we are always striving to provide our customers with innovative solutions that create real impact,” said Sam Indelicato, RDI Diamonds chief sales officer. “This collaboration with Lavalier® reflects that commitment—it's an industry first that elevates the customer experience while also giving our retailers a tangible way to grow their businesses.”

“Lavalier chose RDI Diamonds as a partner because of their forward-thinking mindset and long-standing dedication to supporting their retail partners,” said Lorelle Henry, Vice President and Sales Manager, Berkley Asset Protection, which is the parent company of RDI. “This partnership brings the same level of protection we offer through national retailers to independent jewelers backed by the strength and vision of RDI.”