Articles and News
Retail and Brand News From Mayfair Jewelers, Hearts On Fire, Jewelers Mutual, More August 14, 2013 (0 comments)
Ryan Star of Mayfair Jewelers Family Releases Acclaimed Music Video
New York, NY—Ryan Star, son of Dan Kulchinsky and brother of Lauren Kulchinsky of East Hampton-based Mayfair Jewelers, has released a new music video that’s won acclaim from celebrity DJ Ryan Seacrest. The video, titled “Impossible,” features a couple who repair a broken relationship (a screen shot is shown left), and is featured with Star’s newly released EP, “Animals,” available on iTunes. The video was styled by Lauren Kulchinsky.
Seacrest, a nationwide syndicated radio DJ and host of New Year’s Rockin’ Eve recently praised and promoted the new video, blogging about it on his own website. Watch the video here.
Hearts On Fire Signs Morena Baccarin As First Celebrity Face
Boston, MA—Actress Morena Baccarin from Showtime’s hit series Homeland has been signed as the new face of Hearts On Fire, beginning next month.
Baccarin, recently nominated for a 2013 Emmy award, will be featured in all Hearts On Fire fashion advertisements starting in September 2013 issues of fashion and lifestyle magazines. The campaign will continue throughout 2014.
Two spreads, above and below, from Hearts On Fire's new ad campaign featuring actress Morena Baccarin.
The diamond brand, under the design leadership of Ilaria Lanzoni, continues to evolve and broaden its jewelry offerings with more fashion-oriented collections. In her role as brand ambassador, Baccarin will be showcasing these collections in print advertisements in top fashion and lifestyle magazines such as ELLE, Harper’s Bazaar, Marie Claire, and Town and Country, as well as on Hearts On Fire's digital and social platforms. The initial images (shown here) will be shown through fall; a second set will be released for holiday.
“With the success of our bold, new fashion collections, it was the perfect time to showcase these designs on a recognizable face,” said Caryl Capeci, vice president of marketing. “We have always admired Morena for her incredible talent, global appeal, and natural beauty…but found she also embodies so much of the Hearts On Fire DNA – authenticity and passion, coupled with a great sense of self and a timeless, sophisticated approach to style. Morena is the perfect representative for Hearts On Fire and we are thrilled with our partnership.”
“I had the opportunity to wear Hearts On Fire jewelry on the red carpet, and just loved the way their diamonds made me look and feel,” said Baccarin. “The quality and sparkle of Hearts On Fire diamonds is truly unmatched, and I am really excited to represent the brand.”
Separately, Hearts On Fire will open its second domestic retail store at the King of Prussia Mall in King of Prussia, PA, this fall.
Ken Bessette Joins Jewelers UnBLOCKed Management Team
New York, NY—Ken Bessette, former CEO of PIA Management Services, Inc., has joined Jewelers unBLOCKed’s management team as strategic initiatives partner.
Jewelers unBLOCKed president Pat Low, says Bessette’s long-term leadership position as executive director of the Professional Insurance Agents (PIA) Associations of NY, NJ, CT and NH, “puts him in a uniquely qualified position to help us to expand our partnerships with retail and wholesale agents and brokers. Ken’s 28 years of experience dealing with top-notch insurance producers in the Northeast and countrywide will be of tremendous help in developing relationships with insurance professional producers in offering this exceptional Jewelers Block product and the Chubb Custom brand. His personal expertise, integrity and reputation in the insurance community make him a welcomed and valued member of our group.”
Bessette retired his PIA CEO position at the end of 2012, but commenting on coming back to the industry to work with Jewelers unBLOCKed, he said, “the opportunity to work with this highly professional management and underwriting team coupled with the notoriety of the Chubb Group, was too great of an opportunity for me to pass up. I’m delighted to have the chance to get back into the mix and look forward to working with professional agents and brokers again.”
Postal Name Change Can Confuse Jewelry Shippers, Warns Jewelers Mutual
Neenah, WI--Jewelers Mutual Insurance Company is helping guide its commercial policyholders through a potentially confusing postal service name change.
On July 28, the USPS changed the name of its Express Mail service to Priority Mail Express—which could be confused with its standard Priority Mail option and could affect which jewelry packages are covered by insurance and which are not.
Jewelers Mutual's shipping coverage has not changed, and packages shipped via Priority Mail Express will continue to be automatically covered under Jewelers Mutual's Jewelers Block and Jewelers Standard insurance policies. But packages sent via standard Priority Mail—as before—are not automatically covered.
Policyholders are automatically provided with a $100,000 limit of coverage when using Registered Mail, and $25,000 limit of coverage with Priority Mail Express packages.
"By being proactive in helping our policyholder members make informed shipping decisions, we hope to limit any potential losses our customers might suffer," said Darwin Copeman, president and CEO of Jewelers Mutual. JM is sending new materials featuring the updated shipping information to its commercial policyholders. PDF downloads of these important training tools can be found here.