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Leslie McGwire: Let’s Talk: About Jewelry Store Interior Space Planning - Part 1 of 2 | April 24, 2024 (0 comments)
West Bloomfield, MI--What is the role of jewelry store interior space planning? The answer involves a diverse combination of skill sets involving experienced commercial development, professional interior layout/ design and the experience of detailed interior space planning. The successful end goal will address the biggest problems that exist in jewelry stores:
- efficiently stocking and selling jewelry to the customer
- alleviate the heavy demands of limited retail space
- promote a hassle-free customer shopping experience
- interior spaces specifically tailored to the product brand
- attracting shoppers into the inner store space
- enhancing the productivity of retail staff
- appropriately incorporating structural features like columns, stairs, ceilings
- allowances for store flexibility and future expansion
This approach combines the considerable knowledge of a comprehensive staff of engineers, interior designers and architects, to work intimately together with owners and developers to effectively serve a broad range of the jewelry store space plan. Using the latest technology in architectural and interior design and space planning software platforms, which offers flexible services to suit your jewelry store space requirements.
From floor planning for space optimization visual jewelry assortment rationalization; from interior design services for store expansion to the location feasibility; from fixture selection to atmospheric design schemes, the jewelry store planning expert of interior design supplies a one-stop solution to accelerate your business’ return on investment.
The increasingly sophisticated customer demands a retail design that is innovative, bold, and creative. See picture of Welling & Co. Jewelers which I designed as an example of being creative using “live edge” wood for their jewelry cases. To entice shoppers that are turning to e-commerce in increasing numbers, jewelry store interior design planners are incorporating clever color choices, sufficient space to allow customers to think and freely move around and offering a customer immersion experience.
[Welling & Co. Jewelers. Photo credit: Leslie McGwire]
The customer while the store layout from the mentality of the customer journey and allows the owners/sales personnel to connect with and engage in mutual and positive customer behavior. It is becoming more evident that proper and strategic space planning has a significant impact on customer satisfaction of brick-and-mortar locations.
Great retail space planning starts at the entrance to immediately impact the customer’s perception of your jewerly store and business professionalism. See the picture of thee store, I recently designed called Don Basch Jewelers; it’s a very dramatic first impression. An inviting entrance will embrace a unique storefront, recognizable store name, powerful visual elements and a tone that is consistent with your product and brand.
[Don Basch Jewelers dramatic entrance. Photo credit: Leslie McGwire]
The exterior architecture and signage should project the right image from the customer’s vantage point. The store entrance can be compared to a ‘call to action’ statement. When well executed, the storefront and entrance can be a powerful visual hook to divert the customer’s attention. See picture of Don Basch Jewelers exterior and how it coordinates with the interior design.
[Don Basch Jewelers exterior. Photo credit: Leslie McGwire]
A jewelry store owner is acknowledging the importance of proper customer space planning patterns and visual merchandising placement. This distinct service of space planning of interior design with the depth of trained personnel and the specialized in the need to accomplish creative space allocation and merchandise of jewelry placement.
About the Author: Leslie McGwire™ has over 35 years in business development, interior design and marketing services in retail and jewelry-based businesses. Leslie has won over 25 national design awards, including the prestigious Salon Today and INSTORE Jewelry Store awards. Leslie has a true passion for business, design in the retail and jewelry industries. Visit lesliemcgwire.com for more information.