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Retail News: Borsheims Sponsors Three Community Events September 14, 2016 (0 comments)
Omaha, NE—Borsheims closed out the summer season by sponsoring three large Omaha-area events in just 10 days: MAHA Music Festival, Omaha Fashion Week, and the Go Red for Women Expo brought Borsheims’ brand and jewelry in front of thousands of customers in all demographics.
The MAHA Music Festival is an independent daylong indie rock music festival in Omaha that draws nearly 10,000. As sponsor of the August 20 event, Borsheims hosted the festival’s VIP lounge with a diamonds & pearls cupcake bar. VIPs were able to decorate their own mini cupcakes with “blingin’ buttercream” and “sparkling strawberry” frosting as well as “diamond” and “pearl” sprinkles.
One of Borsheims’ longest-running sponsorships is as Red Carpet Sponsor of Omaha Fashion week (top of page). Each attendee to Fashion Week strikes a pose on the Borsheims-logo red carpet. The jeweler also had a runway show featuring jewelry from Pesavento designs, and set up a pop-up shop for attendees to browse and shop the latest jewelry fashions.
The American Heart Association’s Go Red for Women expo featured the hardworking jewelers from Borsheims’ shop, who set up a jewelry inspection and ring cleaning station for more than 700 attendees at the expo. The event celebrates the energy, passion, and power of women to wipe out heart disease and stroke.
