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Little Rock, AR—The 8.52 carat “Esperanza” diamond—found at Arkansas’ Crater of Diamonds State Park in June by Colorado resident Bobbie Oskarson—is being cut in-store at Stanley Jewelers Gemologist this week. To build excitement among clients and industry alike, the jeweler is featuring a live online video feed of the cutting daily from 10 a.m. to 5 p.m. (Central time) through September 12 on its website. Click here to watch.

Evert Botha of Embee Diamond Technologies in Prince Albert, SK, Canada, is doing the cutting, while Erica Courtney of Los Angeles is designing a mounting for it. Stanley Jewelers will provide the expert appraisal and service. Laura Stanley, president of Stanley Jewelers, with Evert Botha at the event.

Next week, The Centurion Newsletter will provide an exclusive insider look at the entire promotion and its impact on the jeweler.