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Bellevue, Switzerland--The Richemont Group said it has reached an agreement to acquire 100% of Italian jewelry brand, Vhernier. The terms of the deal were not disclosed.

When the deal is finalized, Vhernier will become the 29th brand in Richemont’s luxury goods portfolio. It also will join fellow Milan-based jewelry brand, Buccellati, which was acquired by the Swiss luxury goods holding company in 2019.

Richemont in its statement said Vhernier will be placed under the Jewelry Maisons business unit, which in addition to Buccellati, includes French brands, Cartier and Van Cleef & Arpels.

[Vhernier Ardis collection jewels taken at the 2024 Centurion jewelry show in Phoenix, AZ. Photo credit: Anthony DeMarco]

Vhernier was co-founded by Angela Camurati in 1984, in the Italian jewelry manufacturing center of Valenza, Italy, and headquartered in Milan. Camurati set the creative direction of the company specializing in contemporary Italian design with rounded sculptural shapes inspired by the curves of the human body and the essential forms of modern sculpture. Vhernier jewels combine unusual combinations of traditional precious metals, big bold colored gems and diamond pavé with unconventional materials such as titanium, bronze and ebony. The pieces are handmade in Valenza using both traditional Italian craftsmanship and Italian jewelry-making technology. Despite its unique aesthetic, Vhernier’s jewels are unmistakably Italian.

The brand was purchased in 2001 by Carlo Traglio, who serves as chairman and president, while Camurati remains as production director. The two have maintained the creative integrity of the firm while expanding its business to 16 boutiques worldwide and a robust wholesale network centered on the U.S. and Europe.

Read more on Forbes.