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The Average Price of A Rolex Nearly Tripled During the Past 10 Years April 18, 2022 (1 comment)

Rolex Value over 10-year period

Newport Beach, CA--The gains made in the housing market, precious metals and in the stock market since 2011 have been impressive, but according to Bob's Watches, the world’s largest pre-owned e-commerce retailer of Rolex and luxury watches, the value of several Rolex timepieces have outperformed the value of traditional assets over a ten-year period. 

Bob’s Watches, in a report, says it has compiled 10 years of pre-owned Rolex sales data and has tracked the appreciation of Rolex watches by model compared to the major asset classes: stocks, real estate and gold. Crunching the numbers, it says the results are “staggering.”

Source: Bob's Watches

Rolex, a private Swiss company, doesn't reveal how many pieces it makes per year, but it's estimated that it produces about one million pieces annually. Even a novice watch enthusiast knows the demand for certain Rolex models have wildly outpaced supply, causing prices to skyrocket on the secondary market.

From 2011 to 2021, the average price of a used Rolex watch has gone from less than $5,000 in 2011 to more than $13,000 by the end of 2021, according to Bob’s Watches. As staggering as this growth is, the amount that Rolex prices have gone up since the beginning of the pandemic (2020) is nearly equal to the total price increase that can be observed during the entire previous five-year period. 

“This trend shows no signs of slowing,” the watch retailer said in a statement. 

This growth has outpaced the returns of the Dow Jones Industrial Average and gold prices, according to Macrotrends, and median home sales according to U.S. government data. 

Source: Bob's Watches

During this ten-year period, the prices for all Rolex models increased, however, as mentioned, some models have outperformed in the secondary market. Daytona claims the number one spot for the highest appreciating Rolex model, as it has more than tripled in value during the past 10 years, with an average pre-owned price of more than $30,000 for 2021, according to Bob’s Watches data. Meanwhile, the Rolex Day-Date, and Sky-Dweller have more than doubled in price during this same 10-year period. In addition, the relatively new Rolex Sky-Dweller, introduced in 2012, “has achieved its impressive results in even less time than its siblings,” according to the report from Bob Watches. 

The most popular Rolex reference over the past 10 years is the classic stainless steel Submariner 16610, with its two-tone steel and gold sibling, the reference 16613 claiming the number two overall spot. The brand’s various purpose-built sport and tool watches account for eight of the top 15 best-selling Rolex reference numbers of the past 10 years (including the top three positions). 

Certain women references have also proven quite popular during this period. The Lady-Datejust collection represents a total of three reference numbers from this top 15 list, including the fourth best-selling Rolex watch - the stainless steel and 18k yellow gold Lady-Datejust 69173.

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Comments (1):

If you invested $100 in the S&P index in 2011, it would have been $426 at the end of 2011.  That is over 4 times the value. Your $5,000 watch would have to go over $22,000 to keep up. So your claim is false in regard to how stocks are routinely measured, i.e., the S&P index.  Gold does not appreciate that much generally, nor does real estate although during that period real estate would have been much better.

The average person recouping their money on a watch would have more hurdles since he/she would need help in selling it. You can’t put it on Craigslist!  Usually through dealer and you would know how much that costs. Watches are really made as investments, and I know no one who sets out to get rich by buying new watches and selling them 10 years later. In 98% of cases (my guess) you would get significantly less for your 10 year old watch than you paid for it.

The results are not staggering and a prime example of twisting data to be self serving to make your readers think something has happened that has not. Don’t let the professional liars in government who used statistics to manipulate, not inform, become your standard.

Craig Verdi
38 years in the securities industry

By Craig Verdi on Apr 8th, 2023 at 5:23pm

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