Articles and News

Rolex Debuts Enhanced Watch Models at Watches & Wonders 2024 in Geneva [Images] April 12, 2024 (0 comments)

Geneva, Switzerland--Rolex has introduced its latest enhancements and models at the 2024 Watches & Wonders event in Geneva. These updates emphasize advanced materials, design refinements, and technical innovations.

The GMT-Master II now features a new bi-color Cerachrom bezel in grey and black, symbolizing the day-night cycle, and is available in Oystersteel with both Oyster and Jubilee bracelet options.

The Day-Date models introduce a harmonious blend of colors and materials, including ombré and pearlized white mother-of-pearl dials. These are available in 18 ct Everose gold with a slate ombré dial and in 18 ct white gold with a pearlized mother-of-pearl dial.

A new addition to the lineup, the Perpetual 1908, is now offered in 950 platinum with an ice-blue dial. This model features a guilloché dial, faceted hour markers, and a finely fluted bezel.

The Rolex Deepsea pushes boundaries in the diver's watch category, now presented in 18 ct yellow gold. It combines blue ceramic and RLX titanium, designed to withstand the colossal pressures of the deep sea.

The Cosmograph Daytona introduces two new versions with contrasting white and black natural mother-of-pearl dials and diamond-set bezels.

Lastly, the Sky-Dweller is now available in 18 ct Everose or yellow gold with a Jubilee bracelet, offering slate or intense white dial options.

See more on Rolex's website.

[All images via Rolex]