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Dallas, TX--Rolex has inaugurated a watchmaking school aimed at combating the decline of traditional watchmaking skills, a challenge that emerged with the quartz revolution of the 1970s.

[Photo by Tima Miroshnichenko]

Per a report in BNN, this tuition-free program is designed to cultivate a new generation of Crown-certified watchmakers through an 18-month curriculum that emphasizes hands-on experience and a deep understanding of horological principles.

The training center, recognizing the urgency to rejuvenate mechanical watchmaking, dedicates a significant portion of its curriculum to the meticulous servicing of Rolex watches, ensuring students receive an education grounded in the brand's legacy of quality. The program's comprehensive approach is delivered by a team of nine experienced instructors, blending practical skills with an awareness of watchmaking's cultural significance.

Students are prepared for the industry through rigorous training culminating in a final exam at Rolex's headquarters in Geneva, Switzerland, highlighting the program's international standards. This educational initiative not only opens doors to careers in watchmaking but also entrusts graduates with preserving a meticulous craft.

The report notes that Rolex's strategy extends beyond education to ensure graduates' integration into its service network, offering a pathway to stable careers in an industry facing talent shortages. This move, mirrored by other luxury watch brands, signifies a collective industry effort towards sustainability and the continuation of watchmaking as a revered art form.

Learn more in this report in BNN.