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Rolex to Certify its Pre-Owned Watches December 01, 2022 (0 comments)

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Geneva, Switzerland--Rolex has entered the pre-owned watch business and as usual with this world-famous brand, it made the announcement without prior warning. Also, as usual, is was received like a bolt of lightning in the watch world.  

Rolex, in a statement, says it certified pre-owned program “vouches for the authenticity of second-hand Rolex watches at their time of resale by an official jeweler displaying the special Rolex Certified Pre-Owned plaque. It guarantees that these watches benefit from the quality criteria inherent to all Rolex products and from the full know-how and professionalism of the brand’s worldwide network of experts.”

Each watch sold through the program will include an official seal, a two-year warrantee, a service manual, and a “distinctive pouch.”

According to reports, Rolex pre-owned watches will initially be available at Bucherer boutiques in Switzerland, Austria, Germany, France, Denmark and the UK, beginning this month. In 2023, the program will expand to other Rolex authorized retailers.

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