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Louisville, KY—If you want to sell a necklace, what better enticement than to drape it on an irresistible, adorable puppy?

At Royal Fine Jewelers’ third annual Pearls And Puptails Howliday party, shoppers can take the necklace and the dog home. On Thursday, December 16, from 4:30 – 8:00 pm, a portion of sales proceeds at the store will be donated to the Kentucky Humane Society. Additionally, tails will be wagging and faces will be licked as adoptable puppies and dogs will be available on-site to visit with guests. 

Royal Jewelers, an AGS jeweler, has been a staple in Louisville since 1947, when Alvin, Hyman, and Robert Frockt founded the business. Robert Frockt and his wife Johanna later took over full ownership of the business and, in 1972, their daughter Sandee and her husband Lynn Schulwolf joined the business. Today Lynn and Sandee Schulwolf are the owners of Royal: Lynn is president and Sandee is a Graduate Gemologist and Certified Gemologist Appraiser.

Jonathan and Amy Schulwolf are the third generation of the Frockt/Schulwolf family to be involved with Royal Fine Jewelers. Jonathan has received the Certified Sales Associate Degree from the American Gem Society and is very active with all parts of the business, from the financial to sales. Amy, who has a master's degree from Fashion Institute of Technology (FIT), worked in the international jewelry trade while living in New York, before returning to Kentucky.

The Schulwolf family are dedicated to helping animals: Amy is on the Tuxes and Tails Committee for the Kentucky Humane Society annual fundraising event in August, along with the store donating a portion of proceeds from the Howliday party.

Royal’s Howliday party, which was featured on WDRB-TV, will feature specialty holiday cocktails—a Merry Mule, and Tito’s and apple cider—courtesy of Tito’s Vodka, another animal-loving brand. Tito’s founder rescued and saved numerous stray dogs that wandered onto the distillery grounds and pet rescue is a key cause for the brand, which does about 3000 pet-related nonprofit sponsorships and events across the United States. A local gourmet shop will serve cheeses and snacks as well. Click here or on the image below to watch the WDRB segment.