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Hod Hasharon, Israel--Sarine Technologies has launched a consumer facing website that focuses on the diamond journey from mine to retailer, while highlighting its sustainable impact, the company said Wednesday.

The “Diamond Journey” website serves as an educational resource and sales tool that will help in strengthen the consumer’s trust and confidence in natural diamonds, the company said in a statement. The website displays the sustainable impact each traceable diamond has on its way from its source at the mine until it reaches the consumer. In addition, it provides real-life stories and positive impact diamonds create along its journey to become a polished gem. This includes wildlife conservation, creating opportunities for those who are underprivileged and the advancement of local communities.

“It provides a glimpse into how the diamond industry is deeply involved and committed to sustainable goals, said David Block, CEO of Sarine Technologies. “It was just over four years ago that we planted the seeds of technology-driven traceability and spearheaded the revolution of being able to track diamonds based on verifiable and independent data rather than declarations. Our innovative ‘Diamond Journey’ digital reports and interactive sales tools enable the retailer to bring to life the incredible journey of the diamonds as they are transformed from rough diamonds to exquisite, polished gems. I am confident that the launch of this new website will contribute to showcase the sustainable impact that diamonds have across the globe, serve not only as an educational resource, and as an engaging sales tool that will enhance the consumers’ trust and confidence in our ‘gem of an industry.’”

Visit the website at https://diamond-journey.com/