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Search Interest in Pre-Owned Rolex Watches Climbs More Than 40% April 08, 2026 (0 comments)
Dallas, TX--Interest in pre-owned Rolex watches has increased in 2026, with global search volume rising more than 40% year over year, according to KDAF, which cited Google Trends data.
[Image via iStock.com/Nickbeer]
The report said buyers are increasingly prioritizing value retention, faster availability, and pricing transparency over the traditional new-watch buying process.
According to the report, new Rolex watches sold through authorized dealers may face an initial value decline of 20% to 30% after being worn, while pre-owned models have often already absorbed that adjustment. The report said this has made secondhand watches more appealing to buyers focused on market value.
Per the report, the supply constraints at authorized dealers continue to limit access to high-demand models such as the Rolex Submariner and Rolex Daytona, sometimes resulting in multi-year waiting lists. Pre-owned dealers offer immediate access to specific references and dial configurations.
The report noted that some buyers still prefer new watches for their condition and five-year manufacturer's warranty, while the pre-owned market gives collectors access to discontinued, rare, and vintage references no longer available through authorized dealers.
Read the report by KDAF here.