New York, NY—Jewelers For Children has announced the second annual JFC Day will be held on Saturday, September 28, 2019. JFC Day is designed to celebrate the success of the industry’s support for children in need, and raise visibility and funds for the charity.
JFC Day is the brain child of Steven Vardi, a JFC board member who helped develop the concept along with JFC’s marketing committee. For the inaugural event in 2018, jewelers across the country ran promotions in their stores to celebrate the industry’s success of helping thousands of children through the JFC charity partners, raising a 20-year total of nearly $57 million to benefit children in need. Participating companies included Reeds Jewelers, Day’s Jewelers, Tiny Jewel Box, Richline Group, and Howard’s Jewelry Center.
The JFC charity partners rallied their local supporters to visit jewelers and thank them for their support. In an effort spear-headed by the National CASA/GAL Association, the four partners worked to produce a thank-you card and script for their supporters to use.
Anyone can participate in JFC Day. Suppliers can reach out to all of their retail customers, asking them to participate in the initiative. Retailers will be asked to reach out to their customer base to educate them about JFC and invite them to participate in whatever activity the retailer has planned for September 28. Everyone will be asked to use their social media presence to promote the day, particularly on that Saturday, to encourage a nationwide blanket of exposure for the charity.
JFC will provide participants with materials to make it easy to promote the day, as well as ideas on how they can participate. Support will include trade ads, sample social media, customer communications, and in-store signage, while the JFC website has suggested ideas on programs that can be run, along with collateral material that can be downloaded and customized.