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Service News: BOSS Logics Announces New ‘together’ Sales Platform For Online Retailing; David Yurman Taps It For Spring Market Week October 19, 2020 (0 comments)
New York, NY—BOSS Logics, a creator of software solutions to bring products to market, announces a new partnership with renowned jewelry brand David Yurman. Using the BOSS Logics’ “together” platform, David Yurman recently brought its Fall Market Week showing online for the first time. The event was entirely virtual, eliminating the need for in-person meetings during the ongoing pandemic.
Created as a direct response to the increased need for a remote sales tool, togetherreimagines the way brands and retailers conduct appointments and sell through its sophisticated, interactive approach to online retailing. The platform goes beyond video conferencing, screen sharing, and other piecemeal solutions to more closely replicate an in-person sales meeting, giving retailers a state-of-the-art way to remotely present and sell products safely and efficiently. together’sunique streaming video and high-resolution images—along with the ability to integrate a jeweler’s point-of-sale system—allow users to collaborate alongside the meeting host and interact with multiple products on one screen.
At David Yurman’s Fall Market Week, retailers were presented with the brand’s Spring 2021 collections via face-to-face virtual meetings through the video chat function and collaborated using an interactive sharing tool. Retailers discovered the brand’s collections in a branded virtual showroom reflecting the format of past Market Weeks, but in virtual form. The tool also immersed retailers in a virtual experience where they can simultaneously view products and stream media.
The venture is the latest in a more than 10-year history of partnership between the two companies. BOSS Logics has created several digital solutions for the brand, including its Digital Directory, a dynamic catalog solution that provides the David Yurman team with instant access to products and data.
For more information, including a demonstration of together, visit www.bosslogics.com/together or watch an explainer video at https://vimeo.com/422835734.
