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Smartphone And A Watch: Rolex, Apple Both Make Top 10 Luxury Brands Among Millennials February 15, 2017 (0 comments)


New York, NY--Jewelers know all too well that younger consumers have a shifting definition of luxury, including lower affinity for heritage brands, a preference to spend for memorable experiences over costly items like jewelry, and a desire to avoid conspicuous consumption.

But it doesn’t mean they don’t value luxury or that they eschew all heritage brands or that they'll never wear expensive jewelry and watches. A recent article on Engage: Millennials blog shows the top 10 brands both Millennials and their younger siblings in Gen-Z (total age range, 13-34) aspire to own. On the list: a blend of affordable luxury brands like Michael Kors and Apple as well as classic heritage brands like Mercedes, Gucci, and Rolex:

  1.  Apple
  2. BMW
  3. Tesla
  4. Audi
  5. Mercedes
  6. Michael Kors
  7. Louis Vuitton
  8. Lexus
  9. Gucci
  10. Rolex

Read the full article here.

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