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Smiling Rocks Launches Holiday Ad Campaign November 22, 2021 (0 comments)

New York, NY—Lab-grown diamond jewelry company Smiling Rocks has launched a new global Holiday Campaign, “All About Love And Warmth,” to celebrate happiness and spread smiles with loved ones. The campaign launched November 20 with over 400 retail partners’ stores and online affiliate partners in the United States and worldwide. The campaign will be seen in Times Square on a large billboard during the holiday season, as well as across various social media platforms.

Together with the start of the “All about Love and Warmth” campaign, the brand has introduced a series of lab grown diamond jewelry including engagement rings, fashion jewelry, and selected designs for men’ engagement rings, putting a new spin on the excitement of gifting.

Smiling Rocks works on a philanthropic business model. With each purchase, Smiling Rocks donates 3% of the jewelry--and 1% of loose diamonds from the B2B business--to different charity sectors. 

“It is the most exciting and anticipated time of the year! Everyone is looking forward to creating new and memorable memories with their loved ones, and sharing the sweetness of gifting to one another. We are here to spread smiles together with everyone through our passion and love of jewelry” said Zulu Ghevriya, co-founder and CEO of Smiling Rocks.

Two stills from the campaign, plus another shown at top.

Watch the campaign here: