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Sotheby’s and Bucherer Launch Luxury Salon in Zurich September 18, 2023 (0 comments)


Zurich, Switzerland--In a new collaboration, auction house Sotheby's and Swiss watch and jewelry titan Bucherer have unveiled a fresh retail concept aimed at spotlighting luxury merchandise from a unique perspective.

[Image via WWD]

According to a WWD report, the grand inauguration took place at Sotheby's inaugural retail destination, nestled within Bucherer's eminent Zurich flagship store at Bahnhofstrasse 50. 

This debut, however, is just the tip of the iceberg, with Sotheby's hinting at additional stores on the horizon.

The report noted that termed a 'salon,' this retail venture epitomizes an upscale shopping adventure where the distinguished auction know-how of Sotheby's seamlessly intertwines with Bucherer's retail prowess. 

Visitors to the Bucherer location can anticipate a curated display, capturing the vastness and intricacies of Sotheby's offerings.

Learn more in the entire WWD report.

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