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Southern California Jewelry Brand Gorjana Expands its Presence in Texas with Second Houston Store August 07, 2023 (0 comments)
Houston, TX--Gorjana, a jewelry brand based in Laguna Beach, is expanding its Lone Star State presence by opening a new store in Houston's Heights Mercantile (714 Yale St.) on August 30. This new location will offer an array of necklaces, earrings, bracelets, rings, and more, reflecting Gorjana's signature laid-back style and elegance.
[Image via Gorjana]
"The warmth and hospitality we've received from shoppers across Texas since opening our first store in 2021 has been overwhelming," Gorjana Reidel, the brand's co-founder, noted in a statement, as per a CultureMap Houston report. "The Heights neighborhood, with its charming Victorian homes and picturesque streets, is the perfect place to continue our statewide expansion and bring the essence of SoCal to our second Houston location."
This new store is the second for Gorjana in Houston. Earlier this year, the brand saw Texas openings in Fort Worth and Southlake. This new location will be Gorjana's eighth brick-and-mortar store in the state, with another Houston storefront planned to open in Rice Village in early 2024.
The report noted that Gorjana's 1,539-square-foot store at Heights Mercantile aims to transport shoppers to the sun-soaked shores of Southern California. The space, designed by co-founders Reidel and Jason Griffin Reidel, features light wood finishes, a crystal quartz chandelier, and a hand-dipped Lauren Williams Tapestry that pays homage to the iconic Laguna Beach coastline.
In addition to the vast variety of jewelry, Gorjana's in-store stylists assist shoppers in curating layered looks that reflect their unique personal style. Additionally, each location offers complimentary engraving for online orders.
Per the report, Gorjana will launch a one-day event with the Kids In Need Foundation in a show of local support on August 25. The company will donate 10 percent of all online and in-store sales to the organization, which helps under-resourced schools, thereby providing backpacks to needy children and making a difference in their lives and education.
Learn more in the entire report on CultureMap Houston.