Merrick, NY--You may have heard the terms “brand awareness” and “brand identity” – but did you know they’re not the same thing?
Awareness and identity are two very specific goals that every jewelry brand should strive to achieve. Once a jewelry brand has created brand awareness and built a strong brand identity, that jewelry brand must continue to check and maintain the balance between the two. In this article, we’ll explain the difference between brand awareness and brand identity and provide tips for building each one. Click here to continue reading on JewelryEcomm.com, available without membership.