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STUDY: HOW TO USE MEDIA TO BE A MUST-HAVE BRAND April 20, 2011 (0 comments)

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Merrick, NY—What’s the best way to cut through ad clutter and become a ‘must have’ for consumers?

A recent Executive Insights report from L.E.K. Consulting highlighted findings from its third annual Hidden Opportunities in New Media survey, providing insights into changing consumer preferences across both new and traditional media. The company interviewed 2,000 American consumers to measure changes in media consumption. It spotlights opportunities such as tablet computers and also illustrates why television and select other media will stay strong.

Four key findings include:

Click here to read the full report,

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