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Swarovski Rolls Out Created Diamonds Across the US October 28, 2022 (2 comments)
New York, NY--Following a successful pilot in key locations across the United States, Swarovski said in a news release that it is poised to roll out its Swarovski Created Diamonds jewelry collection in 200 stores in the US and Canada over the next year, and online at swarovski.com from November 2022.
[Image via Swarovski]
The Austrian crystal house has been offering created diamonds since 2016 as part of its brand collaborations.
Building on its long-established heritage and in line with its strategy to reinforce its position in the luxury space, the brand's entry into the fine jewelry market is a natural evolution.
This Fall's rollout includes four ranges of earrings, rings, necklaces, and bracelets featuring Swarovski Created Diamonds crafted from 18K and 14Kgold, as well as sterling silver. The collections have found favor with the American consumer, with sales exceeding expectations.
"Swarovski's brand equity, unique savoir-faire, and artistry give us the legitimacy to enter the fine jewelry market," Alexis Nasard, Chief Executive Officer, commented in the news release. "We look forward to delighting more customers with the ultimate combination of creativity and materials through our Created Diamonds."
"Swarovski's created diamonds are 100% real – they are identical to mined diamonds in every way except their origin," Nasard added.
Learn more in this news release.