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Los Angeles, CA--Fine jewelry brand, Tacori, said Tuesday that it is launching a new, elevated shop-in-shop branded experience at 15 retail locations in 2025.

The company said these branded spaces will offer “an exclusive, luxury shopping experience that invites clients to immerse themselves in the artistry and elegance of the Tacori brand.”

The shop-in-shop experience was created with The Casadevall Group, which specializes in the design and production of luxury retail environments. The concept pays tribute to the Tacori Crescent, the brand’s iconic design motif found in every piece of Tacori fine jewelry. Crescent-inspired curves, detailed metalwork and rich textures are the design themes in this branded environment.

The city of Los Angeles, where the Tacori Design Studio resides, also serves as an inspiration for the space by providing “warm, welcoming ambiance” with soft ivory hues, golden accents, and gentle ambient lighting that captures the spirit of the city, Tacori said. At the heart of the experience are Tacori’s latest engagement rings, wedding bands and fine jewelry designs.

“We’re excited to offer an elevated, fully immersive brand experience for our retail partners and their clients, allowing them to truly connect with the craftsmanship and beauty behind TACORI’s fine jewelry and bridal collections,” said Paul Tacorian, CEO of TACORI. “The new TACORI shop-in-shop marks an exciting new chapter in our national retail strategy, and we are proud to partner with Smyth Jewelers to open our first branded location.” 

The first Tacori shop-in-shop opens this month at Smyth in Timonium, Maryland with a second location opening soon after at Markham Fine Jewelers in Southlake, Texas. 

“As long-time partners of TACORI, we couldn’t be more thrilled to be the first to create this special space showcasing the superior quality, craftsmanship and service that go along with TACORI fine jewelry,” said Bob Yanega, chief financial officer, Smyth Jewelers.