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Bangalore, India--Indian jewelry retailer, Tanishq, from Tata Group, launched their latest campaign, "Every Woman a Diamond". Through this campaign, the brand tries to show how Tanishq believes in celebrating the women of today, and every woman deserves nothing less than a diamond to cherish who she has shaped herself to be. 

Tanishq's Every Woman a Diamond honors today's woman by emphasizing the extraordinary in every woman's seemingly ordinary life journey. Tanishq has featured four real women from different walks of life and attempted to capture moments that are easily relatable in every woman's life and highlight how every woman should be celebrated for her wins and cherished for who she is. 

According to a company release, "Tanishq celebrates four special women: Jaclyn, a pilot, a Real Madrid fan who kicks all prejudices aside and blazes forward like a diamond and lands whole flights of people to their desired destinations; Rehana is a self-care therapist who is a force of nature and an unapologetic cat lover who can heal, help meditate and put the belief back into yoga. It's her overwhelming energy that makes women treat their bodies like they would the most precious of diamonds; Alesha, a fashion designer and entrepreneur who strongly believes good design is what can save the planet and is known for carving out a reputation for dressing up women of all sizes, straight up, brilliant as a diamond, and effortlessly stylish; and Ishani, an athlete, mountaineer, avid skier. Just as comfortable with glamor as she is with the laws of gravity, she looks forward to illuminating the lives of those around her as only the rarest diamonds do." 

"#EveryWomanADiamond' is a celebration of the extraordinary in a woman's life," said Ranjani Krishnaswamy, GM, Marketing, Tanishq. "Quintessentially women give themselves very little credit for the real transformational journey they go through in their lives, navigating work, home, motherhood, relationships, dreams and aspirations, the world of expectations, choices and decisions that come with all of these. A moment of pause, a lens of the extraordinary, a tone of self-realization, and a note of self-appreciation is what this campaign is visioned to convey."

Read the complete press release.