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Tata Group’s Tanishq Jewelry Opens First US Location in New Jersey January 25, 2023 (0 comments)


New York, NY--Indian jewelry brand Tanishq announced in a news release the launch of its first store in the United States.

The release notes that the brand aims to meet the evolving needs of Indian Americans, who comprise 4.35 percent of the state's total population and are 387,000 strong.

According to US Census Bureau, jewelry store sales were estimated at $33.2 billion in 2020, a 25% increase over the previous decade.The launch is a part of Tanishq's retail business expansion strategy.

The 3750+ square foot, two-story showroom on New Jersey's Oak Tree Road, Iselin, offers 6500+ designs in 18 and 22 KT gold and diamond jewelry, as well as solitaires and colored stones.

The store displayed its most recent collections at the inaugural event, including Color me joy, a cocktail jewelry collection, Romance of polki, Rhythms of rain, Moods of earth, and Alekhya. Tanishq offers a free gold coin* with jewelry purchase or up to 25%* off on diamond jewelry value as a launch promotion from January 18-22, 2023.

"We are on a mission to establish Tanishq as a global brand, and our retail showroom expansion in the United States is a significant step in that direction. Tanishq has been balancing the elegance of tradition with the brilliance of modernity for decades and we want to bring it to New Jersey," said C K Venkataraman, Managing Director at Titan Company Limited, the parent company of Tanishq. 

Learn more about this in the release.

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