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The Evolution Of Location |  June 05, 2019 (0 comments)

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Merrick, NY--Digital advertising is prized on its measurability, granularity and accuracy. We fully believe in the power of the full media mix, where one views traditional and digital advertising as a “yin and yang”, rather than “either or.”

The foundation of any successful digital advertising strategy is reliant on its data, which can be broken down in to two general categories – location data and online data. Online data tells us about consumer behavior through identifiable interactions online: What have these consumers searched on Google? What have they purchased? What websites have they visited recently?

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