Merrick, NY--Digital advertising is prized on its measurability, granularity and accuracy. We fully believe in the power of the full media mix, where one views traditional and digital advertising as a “yin and yang”, rather than “either or.”
The foundation of any successful digital advertising strategy is reliant on its data, which can be broken down in to two general categories – location data and online data. Online data tells us about consumer behavior through identifiable interactions online: What have these consumers searched on Google? What have they purchased? What websites have they visited recently?